The population in rural areas is Agro-based for its livelihood. Women are seen working in fields collecting fodder or fuel. Life is influenced by old traditions and customs, governed by the feudal system and regulated by strict beliefs and behavioral patterns. The poor and illiterate majority works as haris on feudal landlords’ lands. These remote areas lack basic facilities of life like health, education, and clean drinking water. Women involve themselves in traditional skills like knitting, embroidery and dressmaking.

Females in both urban and rural settings have problems but of different nature.

Women are not only subjected to financial discrimination but they are also victims of inhuman customs and laws. There is a sharp difference between urban and rural standards of literacy rate, labor participation rate, per capita income, purchasing power, health and other facilities etc.

Rural women usually work in farms and fields as part of their daily chores and not to earn income. They are most active in the informal rural economy, which operates outside of labor standards.

When they do work for wages, rural women are more likely to be employed in part-time, seasonal, and/or low-paying work.

The majority of Pakistani women belong to the rural areas which form an illiterate majority, which leads to a life of physical hardship because of poor rural infrastructure and services. Most of these women bear the double burden of housework and outside work, face mobility problems, and cannot move independently. Women are not allowed to move out freely, they do domestic work or help their men in fields.

Maternal mortality rate and Child mortality rates in rural areas remain higher than in urban areas. Many rural women experience domestic violence yet few seek legal services.

Many are sinking deeper into poverty and needs are growing.

Women living in poverty face greater challenges in earning a steady income, educating and feeding their children, and escaping violence. There are still millions of women and girls who remain in poverty and are exploited, despite their long hours of hard labor.

It is our social responsibility to bring the deprived and hapless women and girls into the mainstream, so as to enable them to avail of the new opportunities such as generating income at their homes.

They lack education and awareness of health, hygiene, positive moral values, and positive social practices. Beggary and loan seeking is common. These women are in dire need of welfare services. Those women who do work are exploited by middlemen who take away their hard earned money and deprive them of their due maximum profits. They face mobility problems and lack access to markets and workplaces.

Our target group is these poor, deprived, neglected, and illiterate communities living in remote areas of Sind as well as those living in urban slums. These women also include widows and the disabled.

Our solution

• With financial support and professional upgrading women and girls can get opportunities to break the cycle of poverty.
• Availability and access to income-generating opportunities and skills developing training would lead to empowerment and self-reliance.
• The level of skills and knowledge will be enhanced.
• The financial position of women will be enhanced.
• Training and work to be provided at their doorsteps. This way will result in reaching out to marginalized women, tapping resources, and then implementing a need-based program. Women and girls will become productive and useful members of their community.
• Access to display and sale of their products in urban markets will be provided by WWWT.
• An environment to develop their potential will be created.
• They will be able to avail awareness about health, hygiene and will help in liberation from negative customs and practices rampant in these areas.
• Beggary will be discouraged.
• There would be a realization of dignity of work and dignity of life. Women will stop wasting time doing nothing concrete.

Middlemen exploitation will be avoided resulting in maximization of their profits.