Hunar Banae Zindagi
The project comes under the Poverty Alleviation Program, which works for the welfare of illiterate but skilled women of Pakistan who have extra-ordinary art in their hands.
The goal is to provide income-generating opportunities to under-privileged women at their doorsteps to prevent them from beggary as well as middlemen exploitation.
Under Village Embroidery Project, the talented rural women are provided with the highest quality material, latest and trendy designs and are well paid for their masterpieces.
This finest quality embroidered fabric gains access to local as well as international market by means of advertisement and exhibitions.
Our Vision
Is to provide respectable earning opportunity at the door step of skilled/unskilled women of Pakistan and discourage begging and habit of living on charity.Our Mission
Pursue and facilitate women who are uneducated but have skill of arts and crafts, to use their talents for earning and improving their living conditions.PROJECT DEMO
Project overview
1. A team visit is arranged every quarter to the poor women in slums of Karachi and Interior Sindh.
2. Complete raw material including quality fabric, threads, design etc. is provided to them.
3. Professionals and Fashion Designer provide the selected material as per urban style, fashion and current trend.
4. Embroided/eplic/took work 3 pc ladies suits, trouser, stoles, bed covers, cushions, floor cushions, frames, and trays are prepared by these women.
5. Finished Products are collected and payments are made accordingly.
6. Those finished products are then passed through standard market procedures of Laundering, Finishing and Packing.
7. These hand embroided articles are then introduced, and market access is provided to them through different exhibitions at national and private level digital media marketing, solo exhibitions etc.slums
OUR UNIQUE IDEA
We not only save them from middle man exploitation but also focus on their personal grooming and development; we provide them awareness and counselling to fight against POVERTY.
Areas Approached Till Yet
- Larkana Goth
- Larkana City
- Qamber Goth
- Kandiaro
- Sukkur
- Jamra
- Shikarpur
- Goharabad, Karachi
- Orangi Town Karachi
- Shah Faisal Karachi
Success Stories
Irshad Bibi from Jamra
She is a courageous lady who has been working for WWWT projects for the past several years. She appreciates WWWT‘s efforts which has provided her with a comfortable source of income through her needle work skill. Working from her home, this extra source of income enabled her to educate her children and now her eldest son is working as a CSP officer in the Foreign Service department.
Fouzia from Shikarpur’s outskirts
She was born deaf and dumb but God Almighty blessed her with other talents. She excels in embroidery skills and creates beautiful pieces of work. She has been associated with WWWT projects which have made her economically strong and independent and enable her to overcome her disability with dignity.
Umme Salma from Larkana’s Nearby Goth
She is unfortunately unmarried because family could not find a match for her. She also could not go out to work. Extreme poverty compelled her to join WWWT projects. The earnings she receives for her embroidery and needle work has enabled her to independently meet her economic needs as well as save some amount for the future.
Hafeez from Goharabad
She is a widow and belongs to an underprivileged and impoverished locality Goharabad in Karachi. She is WWWT’s worker for the last ten years. The income she receives for her needle work has enabled her to raise her two daughters, meet all her expenses and now has married off her daughters respectfully.
